Mini Marvel
It’s a really big Super Bowl commercial for a really small can of Coke. It’s also the first time Hulk and Ant-Man appeared on screen together, which makes this story canon in the Marvel Cinematic Universe.
Custom mini cans feature Hulk, Ant-Man, Falcon, Captain America, Black Widow, and Iron Man.
There were a ton of easter eggs in the commercial––including phone numbers, a Snapcode, URLs, etc.––which led to thousands of limited edition Cokes and prizes. Even the coordinates of the lab in the beginning of the ad was a secret clue—that led to a free Mini Cooper filled with Mini Cokes, and a fan found it within hours of the Super Bowl.
w/Nick Stokes, Nate Nowinowski, Hal Curtis, Antony Goldstein, Jeff Gillette, & the Russo brothers